Creative Director | Senior UX / Graphic Designer | Brand Systems & Digital Experiences

I’m a Senior Graphic/UX Designer who believes design is most powerful when it connects story to strategy. For over 18 years, I’ve built immersive experiences, national product launches, and growth-focused brand campaigns that translate narrative into measurable impact.

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My career spans experiential environments for global entertainment properties, licensed consumer product packaging, and emerging CPG and lifestyle brands navigating retail expansion and digital growth. Whether designing a large-scale guest experience or refining a product’s positioning for shelf and screen, I approach each challenge with a storyteller’s mindset and a strategist’s discipline.

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I’m drawn to the intersection of emotion and execution — where creative vision aligns with business objectives, and where design not only engages audiences but drives momentum. I enjoy leading teams, mentoring designers, and collaborating cross-functionally to bring clarity to complex ideas.

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At this stage in my career, I’m focused on building brands that feel meaningful, perform commercially, and leave a lasting impression.