Work Experience
PROFESSIONAL SUMMARY
Creative Director with 20+ years of experience leading brand strategy, experiential design, retail-facing marketing, and digital growth initiatives across entertainment, consumer products, and emerging CPG brands. Known for translating creative vision into measurable business outcomes — from retail launch support and IP-driven partnerships to high-impact experiential environments and e-commerce performance optimization.
2025 - Present
PeppermintOne | Director of Marketing & Creative
Lead creative direction, brand positioning, and revenue-supporting marketing strategy for emerging food, automotive, and lifestyle brands.
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Drive product positioning and integrated go-to-market strategies across digital, retail, and packaging channels.
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Support retail expansion initiatives through buyer-ready marketing materials and business development outreach.
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Design and optimize high-impact e-commerce campaigns across paid search, social, and retargeting channels.
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Lead A/B testing and conversion optimization initiatives to improve landing page performance and customer acquisition efficiency.
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Develop IP-driven partnership concepts and pitch materials for co-branded entertainment collaborations.
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Oversee internal creative team and external agency partners; align cross-functionally with sales and product leadership to meet growth objectives.
Lead creative strategy and experiential design development for immersive, location-based entertainment experiences.
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Directed conceptual development of interactive guest environments and game-based activations.
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Delivered award-winning projects including Sesame Street Land (SeaWorld Orlando) and Currents Interactive Zone (Carnival Cruise Line).
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Developed strategic RFP proposals and executive presentations supporting new business acquisition.
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Defined company brand identity system and marketing materials across trade shows and business development initiatives.
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Launched and managed company website and digital presence to expand brand visibility.
2017 - 2025
Beaudry Interactive (b/i) | Art Director, Visual Experience Design
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)Developed environmental graphics and promotional assets for high-profile D23 Expo events.
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Collaborated with production teams to enhance large-scale attendee engagement experiences.
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Designed marketing collateral supporting subscription member campaigns and event merchandise.
2015 - 2017
D23 - The Disney Company | Art Director + Graphic Artist [Contract]
2012 - 2013
Jakks Pacific | Package Designer for Tolly Tots, LTD.
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Led packaging concept development for licensed brands including Disney, Fisher-Price, Rubik’s, and Safety 1st.
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Designed retail pallet displays and POP materials supporting national product launches.
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Managed overseas production coordination with Hong Kong manufacturing teams.
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Directed packaging prototypes, photoshoots, and asset development workflows.
2009 - 2012
Walt Disney Imagineering | Art Director + Concept Designer
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Developed high-concept design presentations for international resort properties.
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Contributed to immersive environment concepts for Tokyo DisneySea portfolio.
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Collaborated across design disciplines to integrate storytelling, branding, and user-centered guest experience.
2006 - 2008
Discover Financial Services | Associate Designer
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Designed integrated marketing communications and branded financial products.
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Led creative development for the Teen Card initiative in partnership with analytics and strategy teams.
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Produced fulfillment kits and brand documentation aligned with market positioning.
2002 - 2005
Publicis Groupe, NYC | Graphic Designer + Production Artist
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Designed national and international campaign materials for P&G, BMW, L’Oréal, Ernst & Young, and Principal Financial.
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Developed print, outdoor, and environmental marketing assets.
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Supported new business initiatives through pitch design and creative presentation development.
Education
1999
Northern Illinois University
Bachelor of Fine Arts – Northern Illinois University
Additional studies in HTML (Oakton College) and Composition (Gnomon School of Visual Effects)
Core Skills
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Brand Strategy & Positioning
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Creative Direction
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Retail & Experiential Marketing
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E-Commerce Growth Strategy
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IP Licensing & Co-Brand Development
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UX/UI & Digital Campaign Design
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Integrated Marketing Campaigns
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Presentation & Proposal Development
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Technical: Adobe Creative Suite, Figma, SketchUp, WIX, Microsoft Office, Google Workspace
