top of page

Work Experience

PROFESSIONAL SUMMARY

Senior UX and Visual Designer with 18+ years of experience creating digital products, brand systems, marketing campaigns, and immersive experiences across entertainment, consumer products, retail, and technology. Skilled at translating complex ideas into intuitive user experiences through research, wireframes, visual design, prototyping, and storytelling. Combines strong design execution with strategic thinking to create experiences that engage audiences and support business goals.

2025 - Present

PeppermintOne | UX Designer & Art Director | Brand Marketing + E-Commerce

  • ​Develop and execute integrated campaigns across digital, retail, and experiential channels to drive measurable engagement and conversion.

  • Generate buyer interest and early retail opportunities through targeted outreach and sales-driven creative.

  • Lead IP-driven product partnerships (Warner Bros., Netflix), supporting large-scale campaigns with projected reach of ~50M.

  • Build sales tools (sell sheets, decks, retail programs) that support buyer outreach, account acquisition, and distribution growth.

  • Collaborate cross-functionally across creative, product, and sales to ensure brand strategy directly supports revenue objectives.

  • Step into hands-on execution when needed—refining packaging, campaign assets, and digital experiences to ensure clarity, cohesion, and performance.

  • Designed interactive touchscreen experiences, interactive games, digital interfaces, and immersive guest journeys for major entertainment clients and emerging brands.

  • Created wireframes, user flows, visual systems, and interface designs for location-based attractions and educational experiences.

  • Developed presentation concepts, prototypes, and visual storytelling tools for client pitches and stakeholder reviews.

  • Produced environmental graphics, branded communications, and experiential design assets.

  • Contributed to award-winning projects recognized for guest engagement and user experience innovation.

2017 - 2025

Beaudry Interactive (b/i) | Senior UX Designer & Art Director | Interactive & Environmental Design

  • Designed environmental graphics and large-scale visual systems for D23 Expo events.

  • Developed promotional assets and marketing collateral supporting membership growth and event engagement.

  • Collaborated cross-functionally to deliver cohesive attendee experiences at scale.

2015 - 2017

D23 - The Disney Company | Art Director + Graphic Artist [Contract]

2012 - 2013

Jakks Pacific | Package Designer for Tolly Tots, LTD.

  • Led packaging design for licensed brands including Disney, Fisher-Price, Rubik’s, and Safety 1st.

  • Designed retail displays and POP systems supporting national product launches.

  • Managed overseas production workflows with Hong Kong manufacturing partners.

  • Directed packaging prototypes, photoshoots, and asset development pipelines.

2009 - 2012

Walt Disney Imagineering | Art Director + Concept Designer

  • Developed high-concept design presentations for international resort properties.

  • Contributed to immersive environment concepts for Tokyo DisneySea.

  • Collaborated across disciplines to integrate storytelling, branding, and guest experience design.

2006 - 2008

Discover Financial Services | Associate Designer

  • Designed integrated marketing campaigns and branded financial products.

  • Led creative development for the Teen Card initiative in collaboration with strategy and analytics teams.

  • Produced fulfillment kits and brand systems aligned with customer acquisition goals.

2002 - 2005

Publicis Groupe, NYC | Graphic Designer + Production Artist

  • Designed campaign assets for major brands including P&G, BMW, L’Oréal, Ernst & Young, and Principal Financial.

  • Developed print, outdoor, and environmental marketing materials.

  • Supported new business efforts through pitch design and presentation development.

Education

1999

Northern Illinois University

Bachelor of Fine Arts – Northern Illinois University
Additional studies in HTML (Oakton College) and Composition (Gnomon School of Visual Effects)

Core Skills

  • UX Design & User Experience Strategy

  • UI Design & Design Systems

  • Wireframing & Prototyping

  • Visual Design & Art Direction

  • Graphic Design & Layout

  • Brand Identity Systems

  • Packaging Design

  • Digital Marketing Design

  • E-Commerce Creative

  • Presentation Design

  • Information Architecture

  • Adobe Creative Suite

  • Figma

  • Creative Problem Solving

home.png

Follow Me

  • Linkedin
  • Instagram

© Mike Segawa

bottom of page