Creative Director bridging design,
marketing, and business growth.
Design, marketing, and business development—end to end.
Work Experience
PROFESSIONAL SUMMARY
Creative Director with 20+ years of experience building brands, launching products, and driving growth across entertainment, CPG, and emerging consumer categories. Combines high-level strategy with hands-on execution—developing performance-driven creative across retail, e-commerce, and digital channels. Proven ability to translate creative vision into business outcomes, from securing retail placement and leading IP partnerships to optimizing campaigns for engagement and conversion.
2025 - Present
PeppermintOne | Director of Marketing & Creative
Lead brand, product, and go-to-market strategy for emerging CPG and consumer brands across food, pet, automotive, and lifestyle categories—bridging creative, commerce, and business development.
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Own product positioning and go-to-market from concept to retail launch, driving early revenue and securing 5 store placements.
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Develop and execute integrated campaigns across digital, retail, and experiential channels to drive measurable engagement and conversion.
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Generate buyer interest and early retail opportunities through targeted outreach and sales-driven creative.
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Lead IP-driven product partnerships (Warner Bros., Netflix), supporting large-scale campaigns with projected reach of ~50M.
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Build sales tools (sell sheets, decks, retail programs) that support buyer outreach, account acquisition, and distribution growth.
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Collaborate cross-functionally across creative, product, and sales to ensure brand strategy directly supports revenue objectives.
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Step into hands-on execution when needed—refining packaging, campaign assets, and digital experiences to ensure clarity,cohesion, and performance.
Led creative strategy and experiential design development for immersive, location-based entertainment environments.
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Directed interactive guest experiences and game-based activations for clients including SeaWorld and Carnival Cruise Line.
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Developed RFP proposals and executive presentations that supported new business acquisition and client growth.
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Defined company brand identity and led marketing initiatives across trade shows, digital presence, and business development materials.
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Launched and managed company website to improve visibility and support inbound opportunities.
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Delivered award-winning projects that boosted guest engagement and supported client acquisition.
2017 - 2025
Beaudry Interactive (b/i) | Art Director, Visual Experience Design
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Designed environmental graphics and large-scale visual systems for D23 Expo events.
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Developed promotional assets and marketing collateral supporting membership growth and event engagement.
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Collaborated cross-functionally to deliver cohesive attendee experiences at scale.
2015 - 2017
D23 - The Disney Company | Art Director + Graphic Artist [Contract]
2012 - 2013
Jakks Pacific | Package Designer for Tolly Tots, LTD.
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Led packaging design for licensed brands including Disney, Fisher-Price, Rubik’s, and Safety 1st.
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Designed retail displays and POP systems supporting national product launches.
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Managed overseas production workflows with Hong Kong manufacturing partners.
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Directed packaging prototypes, photoshoots, and asset development pipelines.
2009 - 2012
Walt Disney Imagineering | Art Director + Concept Designer
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Developed high-concept design presentations for international resort properties.
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Contributed to immersive environment concepts for Tokyo DisneySea.
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Collaborated across disciplines to integrate storytelling, branding, and guest experience design.
2006 - 2008
Discover Financial Services | Associate Designer
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Designed integrated marketing campaigns and branded financial products.
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Led creative development for the Teen Card initiative in collaboration with strategy and analytics teams.
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Produced fulfillment kits and brand systems aligned with customer acquisition goals.
2002 - 2005
Publicis Groupe, NYC | Graphic Designer + Production Artist
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Designed campaign assets for major brands including P&G, BMW, L’Oréal, Ernst & Young, and Principal Financial.
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Developed print, outdoor, and environmental marketing materials.
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Supported new business efforts through pitch design and presentation development.
Education
1999
Northern Illinois University
Bachelor of Fine Arts – Northern Illinois University
Additional studies in HTML (Oakton College) and Composition (Gnomon School of Visual Effects)
Core Skills
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Brand Strategy & Positioning
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Creative Direction
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Retail & Experiential Marketing
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E-Commerce Growth Strategy
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IP Licensing & Co-Brand Development
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UX/UI & Digital Campaign Design
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Integrated Marketing Campaigns
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Presentation & Proposal Development
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Technical: Adobe Creative Suite, Figma, SketchUp, WIX, Microsoft Office, Google Workspace
