Work Experience
2024 - Present
PeppermintOne | Lead Creative Strategist, E-Commerce Marketing
[2024-Current] (Freelance)
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Design and manage high-impact campaigns balancing hands-on execution with big-picture strategy to increase traffic, boost conversion rates, and revenue through paid search, social media, and retargeting channels.
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Develop product positioning, brand messaging, and integrated campaign strategies for emerging food, automotive and lifestyle brands, translating core values into compelling narratives and visual ads that highlight each brand’s unique value across packaging, digital, and retail channels.
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Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions.
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Oversee and support a small internal team; coordinate closely with agency partners.
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Align with product, sales, and creative teams on campaign goals and messaging.
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Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets
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Lead the conceptual design and development of interactive games and guest experiences, ensuring alignment with client goals and audience engagement strategies.
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Develop compelling creative proposals and presentations for client meetings & RFPs.
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Launched and oversee the company website and social media channels, creating engaging content that consistently drives audience engagement.
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Defined the company’s brand identity, logo system, and marketing campaigns for trade shows, business development documents, open houses and various marketing needs.
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Notable projects include award-winning initiatives like Sesame Street Land at SeaWorld, Orlando and the Currents Interactive Zone for Carnival Cruise Line.
2017 - Present
Beaudry Interactive (b/i) | Art Director, Visual Experience Design
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Collaborated with production teams to deliver engaging marketing concepts for sales pitches and environmental designs for high-profile events, enhancing the attendee experience at the D23 Expo from 2015-2017.
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Managed the creation of promotional materials and digital assets, reinforcing key messages and brand identity for subscription member gift and event giveaways.
2015 - 2017
D23 - The Disney Company | Art Director + Graphic Artist [Contract]
2012 - 2013
Jakks Pacific | Package Designer for Tolly Tots, LTD.
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Developed packaging concepts for Tolly Tots toy brands, including Safety 1st, Fisher-Price,
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Rubik’s, Baby Genius, and collaborated with Disney Consumer Products on packaging for
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My First Disney Princess that effectively communicated brand messaging and engaged target audiences, leading to successful product launches.
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Created artwork and graphic assets and led packaging concept development, and marketing initiatives for retail pallet and POP displays.
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Coordinated photo shoots and developed image asset toolkits for packaging.
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Provided creative direction and oversight to Hong Kong production affiliates remotely from Santa Monica, CA; managed the package manufacturing process and ensure brand consistency; Travelled to Hong Kong during peak seasons for stakeholder meetings, factory visits, toy fairs, and provide direct collaboration with Chinese production teams on packaging prototypes.
2009 - 2012
Walt Disney Imagineering | Art Director + Concept Designer
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Crafted high-concept presentations for Disney hotel properties, focusing on user-centered design and enhancing guest experiences for attractions.
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• Collaborated with creative teams to design immersive environments, show murals, and dimensional props, emphasizing innovative branding solutions for Toykyo Disney Sea and WDI’s wider Tokyo portfolio objectives for attractions and property development.
2006 - 2008
Discover Financial Services | Associate Designer
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Designed integrated marketing materials and communications that effectively engaged customers and reinforced brand messaging.
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Collaborated with business partners to develop strategies that supported project objectives, develop marketing strategies and enhanced user experience.
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Designed credit cards and led initiative on the Teen Card initiative, partnering with market analysts to develop brand positioning documentation and fulfillment kits.
2002 - 2005
Publicis Groupe, NYC | Graphic Designer + Production Artist
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Designed for key accounts—notably P&G, BMW, L’Oreal, Ernst & Young and Principal Financial for print publications and billboards, regional and international campaigns.
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Collaborated with cross-functional teams to create impactful presentations and marketing collateral.
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Coordinated photo shoots and spearheaded the design of layouts and graphics for productpackaging, environmental signage, and new business initiatives.
Education
1999
2007
2011
Northern Illinois University
Bachelor of Fine Arts
Oakton College
Basic HTML
Gnomon School of Special Effects
Intro to Composition - After Effects
Skills & Expertise
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UX/UI Design
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Graphic Design
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Concept Design
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Character Design
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Animation / Motion Design
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Expert skills: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, PowerPoint, Keynote, Adobe XD, Figma, WIX, Google office, Microsoft Office
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Intermediate skills: SketchUp, After Effects, Evernote, Sketch Book Pro, Excel.
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Hand skills include drawing, digital painting, character design, illustration and production (manual cutting and mounting)
