Creative Director | Senior UX / Graphic Designer | Brand Systems & Digital Experiences
PACKAGE DESIGN: PETCHU PET TREATS
COMPANY: PEPPERMINT ONE
PRODUCT: PETCHU PET TREATS
I managed and designed packaging concepts for the PetChu Pet Wellness brands, including LickChu Lickable Treats, BiteChu Dog Dental Treats, and MooChu Pet Milk for cats & dogs.
RESPONSIBILITIES:
- Packaging concept and design development for dual-species pet treats
- Designed retail sidecap displays and POP displays
LICKCHU PACKAGE DESIGNS
I directed LickChu with a bright, flavor-coded palette and soft, rounded typography to create instant shelf appeal. The simplified dog-and-cat artwork gives the line a playful personality, while the heart-shaped window echoes the PetChu logomark and strengthens brand recognition.
BITECHU PACKAGE DESIGNS
For BiteChu, I focused on a more structured hierarchy that clearly communicates dental benefits, product count, and daily use. The oversized wordmark, restrained wellness palette, and prominent transparent window make the physical chew the hero while giving the line a more functional, premium feel.
