COMPANY: JAKKS PACIFIC | MASTER LICENSOR: TOLLY TOTSE

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I managed and designed packaging concepts for Tolly Tots toy brands, including Safety 1st, Fisher-Price, Rubik’s, Baby Genius, and collaborated with Disney Consumer Products on packaging for Disney's Crash Bang.

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RESPONSIBILITIES:

- Packaging concept and design development for girls toys and products for infants

- Designed retail pallet displays and POP displays 

- Coordinated photo shoots and curated image assets  

- Providing daily creative direction to Hong Kong production affiliates 

- Designed showrooms

- Coordinated press events.