Creative Director | Senior UX / Graphic Designer | Brand Systems & Digital Experiences

CLIENT: Discovery Cube Science Center

LOCATION: Orange County, CA

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ROLE:

I developed the logo system for Dino Quest, an interactive exhibit at Discovery Cube Science Center, aimed at engaging children aged 8–12. The design needed to evoke a sense of adventure while appealing to a young audience. Through storytelling and thematic exploration, I created a dynamic logo that captures the essence of the exhibit.

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Recognizing the need for versatility across various applications—including digital platforms, print signage, and promotional materials—I designed a flexible branding system. This included multiple logo variations to ensure consistency and adaptability across all media formats.

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RESPONSIBILITIES:

• Art direction and design research

• Logo design and branding

• Development of style guides for consistent application

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