Creative Director | Senior UX / Graphic Designer | Brand Systems & Digital Experiences
BRAND DEVELOPMENT:
SANC SOY SAUCE
COMPANY: Peppermint One
PRODUCT: SANC Soy Sauce
URL: www.sancfood.com
ROLE:
Owned end-to-end U.S. brand development and revenue generation for SANC Soy Sauce (2024–present), spanning business development, sales, and creative direction—securing placement in 5 regional retail locations in under 6 months. Drove post-placement sell-through through live in-store demos and retail marketing (shelf talkers, bottleneckers). Art directed photoshoots and developed Amazon and e-commerce marketing assets to drive conversion and sales.
RESPONSIBILITIES:
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Led business development and retail outreach, negotiating pilot programs and managing vendor relationships
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Defined product positioning and go-to-market strategy through competitive analysis
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Created campaign segments and managed social media
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Managed Amazon and e-commerce presence, optimizing content and performance
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Directed creative production across photography and marketing assets
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Drove early in-store sell-through through live demos
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Supported initial retail velocity through in-store activation
I was responsible for everything from market entry to retail sell-through.
END-TO-END BRAND DEVELOPMENT
Built for conversion across Amazon and digital.
E-COMMERCE & CAMPAIGN DEVELOPMENT
I led content creation for shelf placement to retail support for in-store performance.
RESULTS: RETAIL EXPANSION & SELL-THROUGH
