Creative Director bridging design,
marketing, and business growth.
Design, marketing, and business development—end to end.

BRAND DEVELOPMENT:
SANC SOY SAUCE

CLIENT: Peppermint One
PRODUCT: SANC Soy Sauce
URL: www.sancfood.com

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ROLE:
Owned end-to-end U.S. brand development and revenue generation for SANC Soy Sauce (2024–present), spanning business development, sales, and creative direction—securing placement in 5 regional retail locations in under 6 months. Drove post-placement sell-through through live in-store demos and retail marketing (shelf talkers, bottleneckers). Art directed photoshoots and developed Amazon and e-commerce marketing assets to drive conversion and sales.

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RESPONSIBILITIES:

• Led business development and retail outreach, negotiating pilot programs and managing vendor relationships

• Defined product positioning and go-to-market strategy through competitive analysis

• Created campaign segments and managed social media to drive awareness and engagement

• Managed Amazon and e-commerce presence, optimizing content and performance

• Directed creative production across photography and marketing assets

• Drove early in-store sell-through through live demos

• Supported initial retail velocity through in-store activation