Creative Director | Senior UX / Graphic Designer | Brand Systems & Digital Experiences
PROJECT:
REACTIVE DIGITAL MURAL
CLIENT: Carnival Cruise Line
LOCATION: Carnival Ships: Venezia and Firenze
I provided art direction for the Frizzante Mural—an interactive digital centerpiece inside a bubbly, Italian-inspired bar aboard Carnival’s Fun Italian Style ships. The mural features the Frizzante logo set against an elegant, champagne-toned backdrop with animated bubbles that react to ambient sound and celebratory toasts. I developed the animation system, logo behavior, and reactive visual patterns that bring the space to life and enhance the guest experience.
RESPONSIBILITIES:
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Art direction for motion design and digital environment
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Storyboarding and animatic development
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Animation planning and production
MOTION DESIGN FOR [DYNAMICALLY REACTIVE] BUBBLE PATTERNS
DYNAMIC COLOR PALETTE
As well as the reactive bubbles, the mural also responds to the Frizzante bar's background music (BGM), and as the music shifts, the mural's color temperature shifts into bubbly-themed color variations—I developed a vibrant color palette ranging from elegant golden Champaign hues to a reminiscent pink Rosé palette, to opulent Lambrusco-colored reds tones.
ANIMATION MOCK-UP
Design for the "foam" transitions and animated bubbly toasting interstitial moments.
FINAL PRODUCT
Video clip courtesy of Youtube blogger, My Cruising Family
The Frizzante Firenze Reactive Mural is the second iteration installed aboard the Carnival Firenze. We adopted the media design to accommodate a sleeker, landscape format.
