Tradeshow Branding

LOGO DESIGN & BRANDING

COMPANY: Beaudry Interactive (b/i)

ROLE:
I led the development of Beaudry Interactive’s brand identity, creating a flexible logo system and cohesive visual language that could scale across digital, print, and environmental applications. The primary logo combines the initials "b/i" into a bold, modern mark, supported by a vibrant color palette that reflects the company's spirited personality and broad creative reach.

The branding system was designed to resonate across the diverse sectors b/i serves—including themed entertainment, museums and cultural centers, branded activations, public art, and live performance. I created logo variations, a brand stamp, and supporting graphics to ensure the identity was adaptable for both formal and playful contexts.

This identity was implemented across a range of materials, including trade show booths, marketing brochures, social media templates, and advertising collateral—strengthening the company’s positioning and visibility in competitive creative markets.

RESPONSIBILITIES: