PACKAGING DESIGN:
DISNEY CONSUMER PRODUCTS
COMPANY: JAKKS PACIFIC | MASTER LICENSOR: TOLLY TOTSE
I managed and designed packaging concepts for Disney Consumer Products for My First Disney Princess dolls, as well as designed and set up show rooms for international toy fairs.
RESPONSIBILITIES:
- Packaging concept and design development for girls toys and products for infants
- Designed retail pallet displays and POP displays
- Coordinated photo shoots and curated image assets
- Providing daily creative direction to Hong Kong production affiliates
- Designed show rooms
- Coordinated press events.
MY FIRST DISNEY PRINCESS PACKAGE DESIGNS
SHOW ROOM DESIGN
Leveraging DCP's brand assets, I designed showrooms that featured Disney Consumer Product lines and package design previews for major investors meetings and sales reviews for evaluating market releases for Fall and Spring seasons. Design responsibilities included spatial planning and designing graphics and color palettes for display settings and props.
For the My First Disney Princess showrooms, I used a lot of pink. And sparkles.
