PROJECT:
COOKIE MONSTER'S
FOODIE TRUCK CHALLENGE

CLIENTS: Sesame Street, SeaWorld Orlando

LOCATION: SeaWorld Orlando, FL

I served as Art Director and UX Designer for this interactive touchscreen game, where players assist Cookie Monster and Chef Gonger in gathering ingredients for digital recipes. The experience culminates in a customizable pizza-making activity, engaging users through playful, drag-and-drop interactions.

Collaborating closely with the Sesame Workshop merchandising team, I ensured the design aligned with brand guidelines and effectively translated Cookie Monster's personality into the game's visual and interactive elements.

Responsibilities:

- Developing the visual design and UI/UX for the game interface

- Creating concept art, storyboards, and game flowcharts

- Designing the game’s logo and branding elements

- Producing graphics for both the digital interface and the physical game kiosk

VISUAL DESIGN, CONCEPT DESIGN, LOGO DESIGN

Working closely with the Sesame merchandizing team and following their style guide, I designed the in-game UI to reflect Cookie Monster's personality. Additionally, I designed the game logo and its "hanging sign" theme featured at the beginning of the game, as well as provided storyboards and concept art for the interactive experience and game flow like you see below.