Creative Director | Senior UX / Graphic Designer | Brand Systems & Digital Experiences
PROJECT:
VAMPIRE POWER
CLIENT: Los Angeles Department of Water & Power
LOCATION: Customer Engagement Lab @ La Kretz Innovation Center, Los Angeles, California
ROLE:
I designed this interactive touchscreen experience to educate guests about “vampire power” — the energy consumed by devices even when turned off. The interface used guided decision-making and responsive visual feedback to teach energy-saving habits through interactive storytelling.
The experience simulated real-world product usage choices and displayed real-time outcomes based on user input, drawing from UX principles commonly used in onboarding flows, decision-tree interfaces, and sustainability-focused digital tools. The goal was to simplify complex information, encourage behavioral change, and create an engaging self-guided experience.
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RESPONSIBILITIES:
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Art direction and visual design for touchscreen UI
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UX strategy for interactive decision-making and user flow
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Design of visual feedback systems tied to user choices
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Information hierarchy and content simplification for educational clarity
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UI layout and wireframes optimized for intuitive, self-guided interaction
DESIGN APPROACH
The overall aesthetic of the La Kretz Innovation Center is contemporary and modern with colorful zones delineating the different interactive areas of the space. Vampire Power's UI design reflects the subject matter, its surrounding environment and the actual fabricated kiosk that houses the screen. With its clean layout, bold red tones and modern fonts, I wanted the UI to serve up a sleek, high-end visual design experience for users to immerse themselves in while they learn more about energy conservation and sustainability.
