ROLE:
From 2014-2019, Skynet Healthcare Technologies was a start-up software development company based in Tampa, FL that served the Senior Care industry and provided tracking technology and safety products to Senior Living facilities and Memory Care centers throughout Florida. I was contracted as their Marketing Director to design their logo and create their branding and marketing strategy from scratch. I developed the front-end design and launched their company website and mobile apps as well as contracted SEO vendors and developers for site and app development.

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RESPONSIBILITIES:

- Front end UI design for web and mobile devices

- Logo design and brand identity

- Designed icon identification system for products & services

- Stakeholder reviews & marketing strategy sessions

- Developed written marketing content, positioning and boilerplate copy

​- Curated photography and organizing photo shoots

- Formatting & production

- Collaborated with Wordpress developer

- Interviewed SEO companies and local photographers 

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